(The idea being that when you see a dip in your site’s performance for a particular keyword you can take action to improve the situation, by enhancing the content it ranks for, or building backlinks to it). You can compare your site’s report with those of competing websites.ĭifficulty score: Users of Moz’s Keyword Explorer are able to understand how difficult or easy it is for a keyword to rank.‘Rank tracking’ - sometimes known as ‘position tracking’ - is the process of monitoring how your website (or that of a competitor’s) performs in search engines for particular keywords over time. Moz’s Keyword Explorer provides a site overview report that includes highest ranking keywords. Identify keywords by site: Users can identify the keywords they rank for by entering their website URL and choosing root domain, exact page, sub-domain and country. This feature also offers a sneak peek of the Page Titles and URLs as well as Domain Authority and Page Authority of those results. It pulls the top three results from SERP and relays them in the Keyword Report. SERP analysis: Marketers who want to find out which competitors are performing for certain keywords can take advantage of the SERP Analysis feature. It provides a snapshot of the URL and title, and is powered by the Fresh Web Explorer. Mentions: This feature allows marketers to identify pages that contain their seed keywords.

The relevancy is determined by the similarity to the keyword entered at the beginning of a search. Moz’s Keyword Explorer provides suggestions and sorts them by relevancy. Keyword suggestions: One of the best features of keyword research tools is the ability to provide suggestions based on what’s entered in the search box. This keyword research tool is designed to save time while providing detailed feedback on profitable keywords to help business owners streamline their online marketing strategy. Users can also determine the demand for certain keywords and identify what keywords their competitors bid on. The tool enables digital marketers to find out what keywords the target audience is using and which keywords they’re already ranking for. Moz recently decided to focus their efforts on SEO and this paved the way for Keyword Explorer.

Moz pro keyword explorer